Twenty-seven years ago, Nike designer extraordinaire Tinker Hatfield invented a concept that would stay fresh for the next three decades. By taking Nike Air technology, which had been in use since 1979, and making it visible, Hatfield created the world’s first Air Max and forever changed running footwear design. Starting with the Nike Air Max 1, his concept would grow from a shoe to a family, transcend the boundaries of sport and kickstart a culture.
The Nike Air Max family gains a new member in spring 2015 with the addition of the Nike Air Max 1 Ultra Moire. The fresh silhouette features a completely new outsole, which compared to the original, uses less material that results in dramatically improved flexibility and reduced weight.
On top of the outsole sits a synthetic suede, laser-perforated, one-piece upper inspired by the Nike Air Zoom Moire + from 2006, the first Nike+ enabled shoe.
The Nike Air Max 1 Ultra Moire will be the first of Nike’s freshly-minted “Sneaker of the Week” program, which highlights one Nike Sportswear shoe a week. Product is available in South Africa at Nike Stores.