Today, SuperSport announced a three-year broadcast partnership with EFC Africa, Africa’s leading Mixed Martial Arts (MMA) organisation. The conclusion of this agreement marks a ground-breaking day for the sport of MMA on the African continent. With EFC Africa now on SuperSport, MMA is only going to further explode in Africa.
The partnership comes off the back of the unparalleled growth of EFC Africa since its inception in 2009, and the subsequent mass interest in the sport of MMA. EFC Africa’s traditional live event broadcast will now be extended to feature all five main card bouts, aired live in primetime between 20:00 and 23:00 CAT on SuperSport Blitz, the most widely carried channel on the SuperSport bouquet. In a first for EFC Africa, live action will also be broadcast in High Definition (HD), giving fans the best viewer experience.
All live events will also be carried on multiple platforms including DStv Mobile devices, Walka and Drifta, and can be streamed online at the SuperSport website. EFC Africa will present seven more live events in 2013, starting with EFC Africa on June 27, with at least 10 shows per annum guaranteed in both 2014 and 2015.
Additional EFC Africa events, such as the official weigh-ins and pre and post event media briefings will now be carried live on SuperSport Blitz. EFC Africa programming will now be seen regularly on SuperSport channels throughout Sub-Saharan Africa, via the broadcast of the full EFC Africa library. This is indeed exciting times for African MMA.