All-New Volvo V40 R-Design Almost Here

Written by Brianna Smity

Launched in stunning Rebel Blue, the new Volvo V40 R-Design is a perfect match for those who want a head-turner that radiates a truly stylish and dynamic look.

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The spectacular Volvo V40 R-Design’s visual promise of a life in the fast lane is firmly backed up by its driver-centric interior and intense, agile driving experience. “The V40 R-Design is designed around the performance-minded individual with a passion for things that add extra spice to life. The meticulous attention to detail covers the expressive design as well as the agile, precise performance,” says Lex Kerssemakers, Senior Vice President Product Strategy & Vehicle Line Management at Volvo Car Corporation.

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The unique R-Design front features a silk-metal framed high-gloss grille. The sporty stance is further enhanced with an ironstone diffuser, silk-metal finished details and twin exhaust tailpipes. When it comes to seats, customers will have a choice of Nubuk textile or full leather seats, crowned by an embroidered R-design logo with a blue “R”. Full leather seats are available as an option. The comfortable, in-command driver environment also includes a specially designed steering wheel, gear shifter, handbrake and sport pedals. The unique R-Design aura is enhanced by a combination of new aluminium inlays with a perforated look, black leather, matching stitching and a black headliner.

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The five-spoke 18-inch diamond-cut wheels complete the stylish, dynamic look. The chassis has been developed in cooperation with Swedish racing driver Robert Dahlgren from the Volvo Polestar Black R team. Two engine derivatives will be available, the V40 D3 Geartronic (110kW / 350Nm) or the high-performance T5 petrol turbo with 187kW and 350 Nm. “Creating a driving experience that fulfills the R-Design buyers´ passion for a fast-paced life is not just about speed and acceleration. Agility and precision are equally important for these performance-minded individuals. The sport chassis are designed to offer a class-leading, intense driving experience, no matter if you prioritise maximum fuel-efficiency or rapid acceleration,” says Lex Kerssemakers.

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In South Africa, the all-new Volvo V40 will be available for test drives at all Volvo dealerships from October 15 and will go on sale from November 15, but orders can be placed now.

Follow Volvo 
Facebook: Volvo Car South Africa
Twitter: @VoloCar_SA

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About the author


Brianna Smity

Hey! My name is Brianna Smity and I'm majoring in Integrative Public Relations and minoring in Multimedia Design at University of Southern California (usc.edu). I love drawing and painting and I spend a lot of my time outdoors, more specifically on the water. I love to paddle board, boat, kayak, rollerblade, and bike. I LIVE for dogs and I would own 500 if I could. I have a black lab puppy named Luna and I miss her everyday I'm here at CMU. I love to listen to music, my taste is pretty diverse, but I am especially into 90s pop and alternative. My guilty pleasure is watching Keeping Up With The Kardashians, yes I know, but I am ADDICTED. My ultimate goal is to hopefully run social media platforms for a large company such as Victoria's Secret or Kylie Cosmetics.

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