The Aura Bicycle Lighting System recently won the Core77 Design Award in the transportation category. Its modern take on urban cycling impressed industry peers and paved the way for a safer, greener form of commuting.
The brains behind the concept, Ethan Frier and Jonathan Ota of Carnegie Mellon University, took the basic bicycle light to another level. The Aura expands the surface area of light by placing RGB LEDs inside the rims of the wheels. The lights are powered by a hub located on the front rim. This is however not an average light – to alert fellow road users, the LEDs change from white when at cruising speed to red when slowing down. This enables motorists and pedestrians to identify cyclists and more accurately judge their distance, even in poor visibility conditions.