Photography giant Nikon has done it again. This time Nikon is giving photography a personal touch with individual made-to-suit-your-needs cameras. Each unit is cleverly named to get down to the nitty-gritty – why do you need it and what will it do for you.
The range is stylish, compact, digitally spot on and sure to find its way into the hands of some very satisfied happy snappers. Nikon’s “I Am Brand New” campaign definitely bridged the gap between super pro camera bodies used by industry professionals and the man on the street that’s simply looking for a camera to fit into his or her lifestyle.
I Am An Adventurer – Coolpix AW 100:Built to capture the action on land or in the water, the COOLPIX AW100 is as ready for an adventure as you are. Waterproof, shockproof and freeze-proof, it is the perfect camera for active pursuits – be it winter, spring, summer or fall. Its specs: 16.0 MP, CMOS, 5x Zoom and 7.5cm LCD.
I Am The Expert Compact – Coolpix P7100:The COOLPIX P7100 is a great way to pack light and still take complete control over your shots. The tilting LCD screen lets you shoot from unusual angles and its advanced movie capabilities include the option to select and lock your preferred auto exposure. Its specs: 10.1 MP, CCD, 7.1x Zoom and 7.5cm LCD.
I Am Showtime – Coolpix S1200pj:Shooting and sharing superb images is easy with the versatile COOLPIX S1200pj. Equipped with a built-in iPhone and PC compatible projector, it lets you project photos, movies stored on your camera, iPhone or computer onto any flat surface. Its specs: 14.1 MP, CCD, 5x Zoom and 7.5cm LCD.
I Am Zoom & Excellence – Coolpix S8200:Fast, powerful and precise, the COOLPIX S8200 is a compact super-zoom that’s sharp enough to capture the moment without missing a beat. Its speedy start-up, quick autofocus and continuous shooting mode ensure you’ll always capture the shot you want. Its specs: 16.1 MP, CCD, 14x Zoom and 7.5cm LCD.
I Am In Touch With You – Coolpix S100:Sleek multi-touch control camera. The perfect blend of sophisticated style and high-tech brilliance, the COOLPIX S100 boasts a host of functions that make it easy to achieve fantastic results. Its specs: Its specs: 16.0 MP, CMOS, 5x Zoom and 8.7cm OLED.
I Am The Must-Have – Coolpix S6200:The pocket-size, 16 megapixel COOLPIX S6200 makes shooting great images easy. It packs a NIKKOR 10x super-zoom lens that captures anything from candid portraits to crisp shots of the band – all the way from the back of the crowd. Its specs: 16.0 MP, CCD, 10x Zoom and 6.7cm LCD.
I Am A Stylish Zoomer – Coolpix S6150:Combining touch screen operation with cutting edge technology, the stylish COOLPIX S6150 offers intuitive operation and superb results. The NIKKOR wide-angle 7x zoom lens and 16 megapixel image sensor combine to deliver incredibly detailed photos that make great enlargements. Its specs: 16.0 MP, CCD, 7x Zoom and 7.5cm LCD.
I Am A Fun Touch – Coolpix S4150:Feature-packed and looking chic, the COOLPIX S4150 boasts a large, high resolution touch screen and a compact body. Incredibly intuitive to operate, it offers fingertip control over shooting and playback, and a dedicated video-record button makes it easy to begin filming the action in high-definition. Its specs: 14.0 MP, CCD, 5x Zoom and 7.5cm LCD.