What makes Jo’burg great? The answer is very easy; the people. You.
The “You make Jo’burg Great” campaign is aimed at raising awareness of what exactlymakes Jo’burg great; you.
The campaign’s message was simple – Jo’burg has the best people in the world! They’re vibrant, cool, open, trendy, beautiful, brilliant, creative, cosmopolitan and friendly. All that was needed was someone to spread the word.
So, PenQuin International, the newly appointed advertising agency for the City of Jo’burg, designed a logo, stenciled it onto a few hundred pieces of cardboard and t-shirts, and went to work by telling people that they make Jo’burg great. The message made its way to Jo’burg street corners, concerts, sports events, bridges and Jozi landmarks.
The innovation displayed by the City of Johannesburg and PenQuin, while developing and executing the campaign, has developed positive results and a message that has long-term goals and potential, much like New York’s “I love NY”.
This campaign has already spread as far as England, USA and Canada, and has even been a powerful catalyst for bringing some of the city’s people back home.
“You make Jo’burg Great” is a message for everyone working, living and visiting, that they make Jo’burg such a great place. It is a message for the police, the municipal workers, teachers, doctors, lawyers, bankers, sportsmen and everyone else in between.
Visit their blog or view the video below for more info.