It is a universal truth that coffee is a fine beverage to have at anytime of the day. Business deals and casual meetings are made over a cup of espresso or cappuccino, breakfast is not the same without it, and it’s a better alternative to have a coffee break outside at work than by the water cooler.
Some consumers are happy with the crumbling granules of instant coffee. But there are others that know the difference between Mocca Java and Costa Rica; the correct way to drink and savour a single espresso; how the coarseness of ground beans affects the taste of the coffee.
In short, they are aficionados, and self-confessed coffee guru and entrepreneur David Donde has answered their prayers of serving up coffee in its simplest, elegant form.
The answer: TRUTH. coffeecult.
After many years of dabbling in different fields, Capetonian Donde decided at the end of 2009 to combine his passion for coffee and business by embarking on a new venture producing his own exquisite tasting coffee. Cape Town welcomed Truth. coffeecult.
TRUTH. in essence, is a coffee roaster. Using artisanal processes, TRUTH. takes the best green coffee growers from around the world and establishes a sustainable buying relationship with them. Each coffee is then roasted to its optimum and five blends are created. The characteristics and terroir of each coffee is preserved. TRUTH. further ensures that their baristas include proper preparation and effective training, resulting in comprehensive understanding, and delivering coffee that surpasses everything you think you know about it.
Donde initially set up his specialist café at the Prestwich Memorial, Greenpoint, and has now expanded his coffeecult by opening a new TRUTH. Coffee Roasting Depot at the V&A Waterfront.
Situated on Dock Road near Mitchell’s Brewery and Vaughan Johnson, the Depot is an espresso bar serving signature flat whites, espressos, filter coffees, iced coffee slush, a select variety of sandwiches and snacks, and of course, world-renowned TRUTH. coffeecult artisan roasted coffee beans.
An advanced water filtration and a state of the art Nuova Simonelli Espresso machine (which is the current World Barista Championship model) has been installed to get the best from TRUTH’s amazingly complex coffee beans.
TRUTH. coffee is founded on a few ideals: quality above all else; strong coffee that is not bitter; sustainability; continuous learning; and most importantly, the fundamental belief that coffee in the cup can deliver on the promise made by the magnificent aroma of freshly ground beans.
“Great coffee is a process, not a destination,” says Donde.
To find out more about TRUTH. coffeecult, visit www.truthcoffee.com or contact David Donde on (021) 419 2945 or david@daviddonde.com
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