The Blacktop Rally takes place from 29 April until 4 May 2012 and will see teams traversing 3 500km of back roads, race-circuits and party venues across seven South African cities.
The event gets underway in Johannesburg and passes through Clarens, Bloemfontein, East London, Port Elizabeth and Knysna before culminating in Cape Town.
Online personalities Brent Spilkin (@spillly), Dale Imerman (@idale) and Mark Hamburger (@Mhammies) will pilot Ford’s new Ranger on the event. The trio will film and photograph the adventure and broadcast it back to the public via Twitter, Facebook and an interactive website. While the Ford Ranger is moving, it will be transformed into a mobile WiFi hotspot by Internet Solutions for team members to access while in the vicinity of the vehicle. The Ford Ranger will also be fitted with a tracking device that links up to a real-time location on a map on the team’s website. The map will display the route travelled with geotagged blog posts, photos, videos and stories in order for the public to enjoy the event as it happens.
On route the convoy will stop past various race tracks such as Phakisa in Welkom and Aldo Scribante in Port Elizabeth, where they will have the opportunity to unleash their vehicles on sanctioned circuits.
The public can visit www.blacktoplive.co.za to view the real-time maps, geotagged content and the unique social charity element called #PayItFord which allows the public to engage with Ford South Africa on Twitter to unlock money (R40 000) for a charity cause, the Missionvale Care Centre, in Port Elizabeth.