Nike’s We Run Jozi 10km race celebrates 20 000 South Africans joining the global running community while engaging through unique digital innovations.
Nike just announced its We Run Jozi 10 kilometre race to be held on October 7, and is one of 34 races to take place in Nike’s 2012 global We Run series which aims to inspire, enable and connect runners around the world. 20 000 South African’s will form part of the 395 500 runners from 34 cities participating in the We Run 2012 Series, which began on September 1 in Prague, and will travel to countries across Africa, Asia, Central Europe, Middle East and Latin America, concluding in December in Brazil, while connecting runners through Nike’s most innovative and digitally advanced Nike+ technology.
Behind the curtain of the iconic Kings Cinema in Alexandra, it was revealed to media, renowned and aspiring athletes and celebrities that Johannesburg will play host to Nike’s first morning race in the country. Runners can expect a unique race experience however, in another first, this season’s race route is yet to be disclosed. The route will only be revealed once the 20 000th entrant has registered for the race. Everyday athletes will be encouraged to collectively inspire one another to help reveal the route by registering online here (opens on September 5 at 12pm). Race goers will have the opportunity to expose sections of the route, revealing the course in stages, with the last entrant ‘crossing the 10 kilometre finish line’ and unveiling the final point in the race.
Nike athlete and 800 meter 2009 World Champion and 2012 London Games medallist Caster Semenya, who attended the launch, was the first to sign up and unveil the start of the race, which will see the 20 000-strong field lining up on Katherine Street in Sandton at 9am on race day. In the build-up to race day, Nike’s popular Nike+ Run Clubs and training session will provide runners with coaching tips and paced runs to ensure they are ready for what will be a challenging course. Semenya was joined by a number of renowned athletes and young, aspiring runners to unveil the race day tee which all runners will wear. The tee is black, featuring the bright volt coloured We Run Jozi 10k logo emblazoned across the chest. The tee also features a pre-printed race number and will be a part of the race pack fee.
The race is divided into two categories, Student and Open, with the registration fee pegged at R70.00 (including VAT) per student with a valid student card, and R150.00 (including VAT) per open runner. A portion of the race fee will benefit youth athletes of the Alexandra Running Community.