Heineken recently announced the launch of their much-anticipated local Crack the Case campaign.
The announcement comes after the global launch of the latest James Bond movie, Skyfall, with which Heineken is affiliated. The fully integrated campaign will run until the end of December. Heineken consumers will need to prove their resourcefulness and discover secret codes across the country by completing dare-devil classified missions through either Facebook on the Heineken Mission HQ or via SMS.
Heineken Crack the Case will give consumers an opportunity to step into the shoes of the famed secret agent, by giving them a chance to win a James Bond Experience in London worth R1 million for themselves and three friends as the ultimate grand prize. Here they will be treated to James Bond inspired activities from Aston Martin test drives and speed boats up the Thames, to suit shopping on Bond Street and casino evenings.
To enter this competition and receive a unique, secret code, consumers will need to purchase Heineken from participating liquor outlets, bars, clubs or restaurants. In addition to this, consumers will be challenged to source codes via real-time missions from innovative locations around the country as well as print, online and outdoor touch points. To begin their mission and for more entries into the grand prize draw and a chance to win further incredible prizes, consumers should login on to Heineken Mission HQ on the Heineken Facebook Fan Page. Skyfall releases at cinemas nationwide in South Africa on November 30.